Rares Ciovica worked between 1998 and 2009 at Unilever since 1998, starting as a trainee in the marketing department. After several positions related to brand management, in 2005 he was appointed Marketing Manager for Household Care Business in Unilever South Central Europe. The last position in Unilever was managing the Household Care portfolio in Romania, Bulgaria, Serbia and Montenegro, Albania, Macedonia, Kosovo, Moldova. His marketing expertise helped him to become a member in the EFFIE awards jury, a group of top professionals in marketing & advertising field, who are yearly awarding the most efficient marketing campaigns from the Romanian market. In 2007 he participated in the Young Leaders Program organized by the Aspen Institute. This was the moment he has become more passionate in running projects with positive social impact.