Alexandru Balaci is currently Senior Account Manager for Wellness Solutions Inc., where he handles the national distribution of several sports equipment brands such as Kettler, SKLZ or PhisioRoom. Before May 2013, Alexandru was the Financial Coordinator of Policy Center for Roma and Minorities where he also handled the sports related affairs of the foundation. His main professional goals were to create and maintain a clean and efficient financial process within the organisation and to make sports a useful and recognised tool in the effort of curbing racism and discrimination in Romania. Before working in the civil society area, Alexandru has played different roles inside several multinational organisations like Decathlon, Raiffeisen Bank and Interbrands M&D.
A special personal interest is focused on the differences between the European and American sports management systems and consumers’ behaviour. A research in this respect has been planned for the next 3-5 years. In his free time, Alexandru plays basketball, reads and meets family and friends.