Marius Luican is a Romanian businessman who, in a short period of time, successfully managed to place his company - Reveal Marketing Research - among the first independent research agencies on the Romanian market. Together with his team, Marius Luican constantly focus on adjusting existent methodologies and developing new type of research products (BRANDrate, Voice-of-the-Market, Trade Audit) and tailor them to meet the needs of Reveal clients (Nestle Ice-cream, Dr. Oetker, Jack Daniels, KBC Consumer Finance, and many others) and their atypical markets. Starting 2009, Marius Luican and Reveal Marketing Research acquired ESOMAR membership, which confers a plus in quality and reliability on the results of the full-range quantitative and qualitative studies conducted by the team: in-home and in-hall Product pre-testing, Advertising pre-testing, Marketing mix testing, Product Pricing, Advertising tracking, Consumer U & A, Customer satisfaction, Retail studies, Mystery shopping, Distribution checks, Retailer U&A). He previously worked at the Bucharest UN Office as Financial and Administrative Manager (UNICEF and UNDP). He is also an Aspen Member.